A Fix is a Fix is a Fix, Right?
How a certain kind of faith may be keeping you all kinds of stuck in your business.
In almost every culture in the modern world, there’s an equivalent phrase for, ‘Quick Fix’.
Arguably because our faith in the fast-fix “10,000 Fans in 10 Days” or “6-Figures in 60 Days” promise runs pretty darned deep world-wide.
Sadly, our belief in its all-encompassing power is largely unfounded, says best-selling author Carl Honore.
“Every quick fix whispers the same seductive promise of maximum return for minimum effort. But that equation seldom adds up… The inconvenient truth is that quick fixes rarely fix anything at all. And sometimes they just make things worse.”
“When circumstances demand a quick fix, by all means deliver a quick fix, but never let it stand untested. Come back later, when time permits, to forge a more lasting solution.”
In other words, even at the best of times (never mind these uncertain, fluxy & fast-paced times of ours!), our own uncertainty & doubt buddy-up with ye old belief in the quick fix and we kinda seduce ourselves into doing stuff that takes us off-course.
To large or small degree…
And that keeps too many of us buying (and selling) expired promises while running to catch-up (or keep up) with folks who themselves are running to catch-up (or keep up).
Which is why the promise of quick fix has remained a mainstay in business promotion & advertising: it’s pretty darned easy to sell.
And yet every purposepreneur I know of eventually comes to one universal conclusion – mainstays, expired promises & all-encompassing easy-to-sell fantasies are not the domain of the no-more-business-as-usual crowd.
They just keep us building businesses that do more of what’s already been done, and that don’t fix a darned thing for anybody.
Fast or slow.
Nope. The successfully purposepreneurial step right off that merry-go-round, shake off the one-size-fits-all belief in short-cuts, and devote themselves to creating original solutions that people they respect will love & gladly pay for.
In a way, they devote themselves to being a Slow Fix (with a few situationally appropriate fast-response solutions on hand when needed).
Slow may just be the new ‘sexy’, ya’ll.