Are You An Innie or An Outie?
A short cut that’ll put you closer to your ‘Great Work’ sweet spot faster

True: every purposepreneur I’ve ever met wants to:

a) do their life’s best, original work while
b) making the difference they’re meant to, and
c) all the money they need to while
d) changing business itself.

True: knowing what makes THAT possible for us is as important (and often more important) as knowing whatever we may need to know about business

True: few of us know what THAT is.

Which is kind of’ve a big problem since it is, in large part, the source of our originality & ‘Great Work’
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What Kinda Messenger Are You?
Why knowing what kind of stories fascinate you helps you become a better marketer, business owner & service provider.

I ran across an interview with Soledad O’Brien a while back that stopped me in my tracks.

In it, she said something so on-the-mark for purposepreneurs – no matter whether they’re aspiring, growing or seasoned biz people – my ‘pay close attention’ alert went on full.

Here’s why…

Download the “What Kind Am I? Guide” below!
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Is “IT” Really Working For You (& the folks you hope to help too)?
Finding ‘the sweet spot’ between what works for you & your business as well as your people is key – and that key’s not necessarily where you’d expect to look.

Purposepreneurs are among the most inspired – and inspiring – people around.

And most of us tend to include in our business (its name, it’s look, etc) things that help us stay in touch with our inspiration.

Sadly, that doesn’t always work for us the way we hope it will. In fact, sometimes, it doesn’t work for us at all.

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Who’s Your 1st Customer?
Why not knowing’ how business works’ can make you the perfect business rule-breaker, and YOU the next breakout success story.

Wanna hear something radically counter-intuitive about purposeful business?

Most of the innovatively successful – the ones who bring to life something we’ve never seen or experienced before – don’t go into business knowing all that much (if anything at all) about business. And because they don’t, their approach is entirely different.

Cause it has to be. So different, in fact, they inadvertently (what?!) ‘break the mold’ (can you say innovation?), and that makes a world of difference.

Coincidence? You decide.

Regardless, here’s what’s brilliant about it – and why it can make purposeful business-know-nuthin’s the next breakout success story.

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Let’s face it: stuff happens.

And sometimes, it knocks us off track.

And we find it hard to get our I-think-I-can back (is Dr. Suess here?).

Seriously, few things cramp the creative juices, put the kybosh on confidence, or make us more vulnerable to course-contortion faster than the anxiety, worry & fear.

Despite our best intentions, le trio terrible often tie up critical resources & ‘get the better of us.’

Turns out it’s the old cliché’s not just a nifty sayin’.
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