Stumps pretty much everyone these days – even the experts – cause things, they are a’changing & the old rules don’t work so well anymore.
And when you add ‘purpose’ to the mix, OY!
But did you know that just like buried treasure, encoded into your everyday loves & preferences are big fat clues to your purposeful brand?
9 years of talking & working with hundreds of purposeful business people has shown me that the successfully purposeful tend to take a pretty unique approach to business & branding.
Following an inner mandate (more on that in a sec) that’s both unique to them & universal to purpose itself, the purposeful tend to leave a trail of business-breadcrumbs that tell the story of how they create businesses imbued with meaning & purpose…
See, they tend to build or innovate what they themselves would love – or would’ve loved if it had been around when they first needed it themselves….
They tend to provide experiences they themselves would love to experience.
Products they themselves want to have.
Serve in ways they’d like to be served.
Stand for what they deeply cherish & really want (or even need) to see stood for in the world.
It’s not about the geographic, demographic or psychographics to them, though when you look closely, those things are still there & woven in. They just aren’t where purposeful branding tends to begin…
For them, it begins with a different kind of ‘start with the end in mind.’
An ‘end’ that’s much more about the client or customer (maybe even the world at large) than about them, tho it comes from them as the business creator…
And from that inner mandate I talked about a second ago.
See, within our choices, preferences & attractions (as well as our repulsions – more on that in another episode) are very clear markers of the kind of branding guidelines we instinctively & authentically feel called to use to direct ourselves and build a true-to-purpose business.
This inner mandate is what guides us to create what we love & naturally want to share with others – and within that is the foundational architecture of the kind of business only we can create.
Know where to look for these markers and you’ll more effectively begin a unique process I call Brand Mapping™(and from there, Business Mapping™).
Follow your Brand Map™ and you can’t help but lay in place the cornerstones of a business based on your purpose and your loves.
And it comes complete with this meaty Holiday Giveaway Guide!
Download your copy of the Guide & watch this week’s edition of Soul Map™ TV (which serves as a basics tutorial – yay!) and kick off your 2013 with a little Brand Mapping™ on me.
P.S. If you look carefully, you’ll find a couple of my Fave 5’s within the pages of this web site!! Be one of the first three people to post your (accurate) find below, and you’ll win 1 of 3 FREE copies of The Purposeful Profitability of Being Wyrd (regularly $79)!