Who’s Your 1st Customer?
Why not knowing’ how business works’ can make you the perfect business rule-breaker, and YOU the next breakout success story.
Wanna hear something radically counter-intuitive about purposeful business?
Most of the innovatively successful – the ones who bring to life something we’ve never seen or experienced before – don’t go into business knowing all that much (if anything at all) about business. And because they don’t, their approach is entirely different.
Cause it has to be. So different, in fact, they inadvertently (what?!) ‘break the mold’ (can you say innovation?), and that makes a world of difference.
Coincidence? You decide.
Regardless, here’s what’s brilliant about it – and why it can make purposeful business-know-nuthin’s the next breakout success story.
See, when you’re coming from a clean slate, business can be what your purposeful imperative is meant to make it be (or what I call your inner Business & Brand Map).
You begin – and continue – as a breakin’ da mold, rule-bender (or breaker), innovator, thought-leading pioneer.
And that not only sets you apart authentically, but makes a world of difference in the world of business itself…
Wanna know something else? There’s a few key, across-the-board commonalities in this organic (yet intelligent, predictable & winning) approach ‘the successful’ gravitate to.
And on today’s Soul Map TV episode, we review three of the most important of those key commonalities:
- Being your own 1st Customer
- Creating a business you yourseld’d LOVE to be a customer of
- Designing experiences informed by – and loyal to – #1 & #2
After you’ve watched the show, try your hand at naming the kinds of business systems, processes & structures, strategies, tools & tactics this would change. And if you’re really up for a challenge, consider taking a run at describing HOW it would change them…