Are You An Innie or An Outie?
A short cut that’ll put you closer to your ‘Great Work’ sweet spot faster

True: every purposepreneur I’ve ever met wants to:

a) do their life’s best, original work while
b) making the difference they’re meant to, and
c) all the money they need to while
d) changing business itself.

True: knowing what makes THAT possible for us is as important (and often more important) as knowing whatever we may need to know about business

True: few of us know what THAT is.

Which is kind of’ve a big problem since it is, in large part, the source of our originality & ‘Great Work’ ...

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Who’s Your 1st Customer?
Why not knowing’ how business works’ can make you the perfect business rule-breaker, and YOU the next breakout success story.

Wanna hear something radically counter-intuitive about purposeful business?

Most of the innovatively successful – the ones who bring to life something we’ve never seen or experienced before – don’t go into business knowing all that much (if anything at all) about business. And because they don’t, their approach is entirely different.

Cause it has to be. So different, in fact, they inadvertently (what?!) ‘break the mold’ (can you say innovation?), and that makes a world of difference. ...

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Let’s face it: stuff happens.

And sometimes, it knocks us off track.

And we find it hard to get our I-think-I-can back (is Dr. Suess here?).

Seriously, few things cramp the creative juices, put the kybosh on confidence, or make us more vulnerable to course-contortion faster than the anxiety, worry & fear.

Despite our best intentions, le trio terribleoften tie up critical resources & ‘get the better of us.’

Turns out it’s the old cliché’s not just a nifty sayin’.