(So Much) More Than Words: Part 2

In this silence. everything speaks to me; and in your noise, everything falls silent.

Cindy Cruciger

14-02-08(6)“Joshua Fields Millburn, who at age 27 became the youngest director of operations at a large telecom company in the Midwest, had been asked to craft a plan to close eight retail stores and terminate 41 workers. But when he handed the report to his boss in early 2011, it included 42 names. At the top of the list he’d written his own.”

~ ~ ~

This piece from Yahoo Finance chronicles the changes Joshua Millburn (& friend Ryan Nicodemus) made in response to feelings that made clear it was time to reorient his life his way.

It also illustrates how these personal changes led to the progressive realization of his calling – to write, teach and lead by example – and the development of a body of work plugged directly into the zeitgeist & a rapidly growing business (which is likely why Yahoo Finance picked up the story) that reflects that calling & the values and principles behind it.

14-02-08(7)Once you’ve given the piece a read, take another minute to continue the case-study by exploring Millburn’s site, The Minimalists.

You’ll see that Millburn’s style – from posts & books, offers and site design – emotively communicates the way of life he stands for & helps others live.

In less than 2 years, this “active congruency” has attracted 2 million readers (& considerable media attention), people who want to live a simpler but richer kind of life, just like him.

Communication today? So much more than words…

All hail Mercury Rx.

P.S. This is the conclusion of a 3-part series exploring the innovation opportunities within a trend-spike the year’s Mercury Retrograde’s point to. You’ll find Part 1 & Part 2 here.

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